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ADVENTURE CAPITALT SERVICES

TEKSTART provides interim sales, marketing and business development capital to hi-tech entrepreneurs during three major stages of their startup "adventure": orienting, pioneering and conquering.

The biggest challenges for companies in the Orienting stage (defined as "bootstrapped ventures with annual sales between zero and $1 million") involve the development, funding and most of all the implementation of a workable business plan. Specific attention is given by TEKSTART to sales and marketing activities such as:

  • Developing and articulating a compelling value proposition from the customer's point of view
  • Selecting and testing the optimal business model and product/service pricing
  • Identifying and validating the initial target market and closing the first paying customer(s)
  • Establishing long-term technical and business partnerships
  • Coaching for presentation to outside investors

More on the Orienting Stage > > >

At the above Orienting stage companies, the founders typically take personal responsibility for all activities. In the next stage of development, Pioneers (defined as "seed-funded companies with annual sales between $1 million and $5 million") must be able to expand beyond the core team, especially in the areas of sales and marketing, in order to generate significant revenue quickly. Items of particular importance to entrepreneurs at the Pioneering stage include:

  • Evaluating and selecting major markets for products and services worldwide
  • Choosing, implementing and building the ideal sales channel(s) for each of these markets
  • Developing and implementing ongoing campaigns to generate highly qualified sales leads
  • Creating compelling marketing materials to build awareness and credibility
  • Generating repeat business and building customer loyalty from major accounts

More on the Pioneering Stage > > >

After establishing themselves as Pioneers, entrepreneurs must evolve in order to build a scalable enterprise for the long term. Companies destined to be market leaders become known as Conquerors. In order to achieve this level of success, these companies (defined as "venture-funded startups with annual sales between $5 million and $15 million") focus on critical success factors in sales and marketing, including:

  • Institutionalizing a repeatable sales process involving all company personnel
  • Accurately predicting sales revenue from quarter-to-quarter
  • Building sales, technical and management skills to achieve peak performance
  • Attracting and retaining the best people
  • Erecting significant barriers to competitive entry while building brand equity

More on the Conquering Stage > > >

For detailed information and examples of TEKSTART's customized services for Orienting, Pioneering or Conquering startups, select one of the three stages above.

Our highly customized services are provided on a project basis or on monthly retainer. To contact TEKSTART for a complementary consultation,
click here.





About TEKSTART Meet Our Founder Our Adventure Capital Services Client References TEKSTART News Frequently Asked Questions Phone, Fax, E-mail and Office Address