1. Who is
TEKSTART is an "adventure capital" firm that provides
interim sales, marketing and business development services to start-up
The company was founded in 1997. Headquarters are in Las Vegas, Nevada.
2. What is "Adventure CapitalT"?
The term was coined
by our founder, Alan Feinberg.
"Capital" refers to the practical
knowledge, skills and expertise that he gleaned from 18 years of operating
experience at four different startups, combined with his track record of
success as a consultant to more than 30 new ventures.
challenging nature of startup companies, these weren't just jobs. they
were entrepreneurial business "Adventures".
3. What services does TEKSTART provide?
early-stage, bootstrapped ventures without full time sales and marketing
personnel, TEKSTART focuses on helping the founders to develop, fund and
implement a workable business plan.
For startups who have outgrown
the garage but who still have limited sales and marketing resources,
TEKSTART assists with global market entry and expansion in order to
generate revenue quickly and profitably.
For later-stage start-up
companies who are experiencing rapid change and high growth, TEKSTART
concentrates on building scalable sales and marketing infrastructure and
4. Who uses your services?
TEKSTART's services are
used primarily by technical entrepreneurs who require sales, marketing or
business development assistance on an interim basis.
At the request
of venture capital firms, TEKSTART has also performed objective,
third-party due diligence on potential investments and has served in an
advisory capacity to their portfolio companies.
5. What's the profile of your typical client?
clients have all been hi-tech entrepreneurs in one of three general stages
of their new business "adventure":
- bootstrapped ventures with annual sales between zero and $1
- seed-funded companies with annual sales between $1 million and $5
- venture-funded startups with annual sales between $5 million and $15
6. What industries do you serve?
clients have been from the Enterprise Software, IT Services, Electronic
Design Automation (EDA), Semiconductor and Internet
(security/infrastructure/b2b) industries. These markets share the
- complex, highly technical products and services
- major corporate customers (Fortune 500, Global 1000, FTSE 100,
Asia Week 1000)
- long sales cycles with many competitive technical and business
- multiple levels of decision making, and complex customer-vendor
7. Do you only work in Silicon Valley?
clients have been based throughout North America (the US, Canada and
Mexico), Europe (the Netherlands, the UK and France) and Asia (Japan,
Malaysia, Taiwan and the People's Republic of China).
8. What are your fees?
Our interim sales, marketing
and business development services are available on monthly retainer or on
a project basis. Since TEKSTART services are customized for each
assignment, our fees are determined in advance based on client
9. What's the difference between TEKSTART and typical consulting
Most consulting companies offer their services to the
business community at large, from entrepreneurs to the Fortune 500. But
the typical sales and marketing approaches advocated for major
corporations are radically different than those required by startups and
most are not relevant to (or affordable by) resource-constrained
Unlike typical consulting firms, TEKSTART focuses
exclusively on new and emerging ventures. By concentrating on
high-technology startups, we've been able to build an impressive portfolio
of the most practical and relevant best practices for today's
In addition, unlike consulting firms that boast a
large list of current clients, we specifically limit the number of active
engagements. This unique approach allows TEKSTART to provide a high level
of personal service to each client.
10. How do you work with your clients?
preferred style is to contribute actively as a virtual member of the
executive team. Rather than preparing business-school-style plans that are
limited to theoretical advice and recommendation, and then presenting them
for the client's implementation, his approach is to work with the founders
(and others, as appropriate) side-by-side on real-world issues that can be
resolved through active collaboration.
results-oriented style of consultation also enables the knowledge gained
during each TEKSTART engagement to remain with the client long after the
initial assignment has ended.
11. How long is your typical client engagement?
straightforward TEKSTART projects have taken as little as a month. Other,
more complex assignments have lasted as long as 14 months. Five to six
months is typical.
12. What results can I expect?
TEKSTART focuses on
specific, concrete deliverables. These are customized for each client and
prioritized at the beginning of each assignment. Examples can be provided
13. Do you have any references?
Absolutely! Since our
inception in 1997, TEKSTART has helped more than 30 hi-tech startup
companies to achieve their sales, marketing or business development
14. What's your relationship with Jumpstart
In order to create a unique brand identity,
Jumpstart changed its name TEKSTART on January 1, 2002. Only the name has
changed. We believe that our new name more accurately reflects the firm's
exclusive commitment to high technology startup companies.
highly customized services are provided on a project basis or on monthly
retainer. To contact TEKSTART for a complementary consultation, click here.